Mitsubishi Electric India – FAID organised its 2nd Channel Partner meet in the city of Colombo, Sri Lanka. The event spread over three days from 14th to 16th March covering Business and Liesure sessions was attended by most of the Channel Partners.  The channel partner event this year again re-emphasized the desire of the Mitsubishi Electric to grow through channel partners. Spurred by strong Sales & Marketing activities and Growth driven Channel Partner policy, the channels showed a good performance by growing at above 30% over last year.  High and Consistently performing channels were recognised for their performance.  The awards & recognition were given away by Mr Hirokazu Banno from MELCO, Mr Noriyuki Shimizu, Mr Sumit Sinha and Mr Shinji Mizoguchi from MEI. The award categories & winners are as:          1.    Highest Sales – All India – Cubix Automation Pvt. Ltd., Pune          2.    Highest Sales – Upcountry Market – Mircolog Systems & Tech. Pvt. Ltd., Kolhapur           3.    Most Promising Channel Partner – All India – Cubix Automation Pvt. Ltd., Pune          4.    Highest Sales – South Region – S. R. Automations, Hyderabad          5.    Highest Sales – West Region – Cubix Automation Pvt. Ltd., Pune          6.    Highest Sales – North Region – TAC Automation Pvt. Ltd., New Delhi          7.    Valued Contribution, East Region – TTS Systematix Pvt. Ltd., Kolkata          8.    Highest Product Sales –FX PLCs – Cubix Automation Pvt. Ltd., Pune          9.    Highest Product Sales – Q PLCs – Chavare Engineering Pvt. Ltd., Mumbai          10.    Highest Product Sales in Low Capacity Invertors – S. R. Automations, Hyderabad          11.    Highest Product Sales in High Capacity Invertors – Cubix Automation Pvt. Ltd., Pune          12.    Highest Product Sales – Operator Terminals – Innovative Solutions, Pune          13.    Highest Product Sales – Melservo Motion – Rising Edge Automation (P) Ltd., Delhi           14.    Highest Product Sales – Nexgenie PLCs – Innovative Solutions, Pune   Besides the above all the channel partners were recognised for their contribution to Sales and Business Development activities through a memento of appreciation.A group discussion was also organised where three groups comprising on the North, West and South region channel partners were formed and subject of how to grow by 40% over the next 3 years was deliberated. Channel Partners came up with some very good suggestion, which if implemented effectively can definitely support such aggressive growth objectives.  The event was culminated by gala evening dinner wherein awards were given away to channel partners, a farewell was extended to Mr Shinji Mizuguchi and birthday of Mr Pradeep Sharma our Channel Partner from M/s Alliance Automation was celebrated.